College of Arts & Media

Marketing, Brand Identity

Over the course of my time working with the Marketing team at the College of Arts & Media, I set out to establish an identity for the college that builds on the university’s established visual language and branding elements while reflecting the breadth of paths and opportunities offered to CAM students, in order to appeal to prospective applicants and families.

This visual identity is an extension of past standards for the CU Denver brand, with an update focusing on CAM specifically. There is a heavy emphasis on angular shapes, bold text with highlighted keywords, and most improtantly, eye-catching photography. CAM’s outreach materials are designed to center around the students - photography is used heavily as a dominant visual element, capturing students practicing their knowledge in classrooms or out in real-world work experiences.

My work with CAM took form in many different mediums - from postcards to logos to event posters, I had the opportunity to create many different types of touchpoints with the brand. With each new project, I tried to think about how to best represent the college and its students while also considering the format and purpose of the touchpoint.

A logo created for the college’s 20 year anniversary.

Mockups for vinyl decals to put up in CAM spaces on campus.

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