College of Arts & Media
Marketing, Brand Identity
Over the course of my time working with the Marketing team at the College of Arts & Media, I set out to establish an identity for the college that builds on the university’s established visual language and branding elements while reflecting the breadth of paths and opportunities offered to CAM students, in order to appeal to prospective applicants and families.
This visual identity is an extension of past standards for the CU Denver brand, with an update focusing on CAM specifically. There is a heavy emphasis on angular shapes, bold text with highlighted keywords, and most improtantly, eye-catching photography. CAM’s outreach materials are designed to center around the students - photography is used heavily as a dominant visual element, capturing students practicing their knowledge in classrooms or out in real-world work experiences.
Two promotional mailers for the College of Arts & Media at the University of Colroado Denver, featuring profiles of CAM students from the Music department and the Visual Arts department.
A promotional card featuring music students at the College of Arts & Media.
A promotional card featuring visual arts students at the College of Arts & Media.
My work with CAM took form in many different mediums - from postcards to logos to event posters, I had the opportunity to create many different types of touchpoints with the brand. With each new project, I tried to think about how to best represent the college and its students while also considering the format and purpose of the touchpoint.
A postcard to be distributed to prospective students. The postcard highlights degree offerings, information on the college’s mission, and ways to get in contact on social media.
Front
Back
A folder given to prospective students to hold documents and flyers collected during campus visits, with contact information for the college as well as an illustrated shortlist of institutional & alumni acheivements.
Back panel
Front flap
Inside panel
A logo created for the college’s 20 year anniversary.
Mockups for vinyl decals to put up in CAM spaces on campus.